*tuga

Tuga is a pop-up exhibition that explores the peculiar and often comedic world of Portuguese sayings (Provérbios) translated into English.

The exhibition features 13 posters that use playful typography, bold shapes, and vivid colours to capture the spirit of these expressions. The name Tuga—a term Portuguese people use to refer to themselves, derived from the word Portugal—felt like the perfect fit. It reflects the project’s concept, and fittingly, is a Portuguese saying in itself.To extend the project beyond the exhibition space, I also created a complete visual identity for Tuga, bringing its personality to life across different touchpoints: The logo, an exhibition booklet, tickets, flyers, viny record with some Portuguese jams and Instagram posts for digital marketing purposes.