Lisbon Book Fair
2021

The Lisbon Book Fair (Feira do Livro de Lisboa) is an annual cultural event held in Parque Eduardo VII, Lisbon (pictured below).

Despite its significance, there’s a portion of my generation that associates book fairs with being boring or monotonous, often due to the outdated visual style traditionally linked to them. This project aims to challenge that perception by targeting a younger audience, modernizing the visual identity of the event, and ultimately diversifying the Lisbon Book Fair’s reach and offerings.

IDENTITY ELEMENTS

The visual language of LBF’s 2021 edition lays on a fun and bright palette, with simple geometrized patterns/symbols, presenting proposals for:

• Logo

• 6 Posters

• Tote bags/Regular bags

• ID Staff and Guest Cards

• T-shirt